Bra-vo to good design

One of the joys of working for myself is being able go for a run when the mood takes me (before I start work for the day, between projects, when the sun shines...). This morning I pulled on my running attire as the early Autumn sun warmed the air and opened iCatcher on my phone to see what delights the podcast world had for me to listen to today. One of my favourites is 99% Invisible and today's download was about running bras. How apt!

As I jogged, the podcast took me back to the 1970s when such items of clothing just didn't exist which was a huge barrier to many women keeping active and enjoying high impact sports such as running and aerobics. But 40 years ago, the first Jogbra was launched (the early prototype was actually two jock straps sewn together which led to the nickname 'Jock-bra'!) and led to an industry that can claim to have given women all over the world the confidence to take part and compete in sports to the highest level. So, I saluted these early sports bra pioneers as I panted along in my M&S over-shoulder-boulder-holder and chuckled when one scientist said that running without support is equivalent to a nipple going 0-60 faster than a sports car!

 LEFT the original Jogbra RIGHT US footballer Brandi Chastain celebrates winning the Women's World Cup in 1999 by ripping off her shirt to reveal her Jogbra

LEFT the original Jogbra RIGHT US footballer Brandi Chastain celebrates winning the Women's World Cup in 1999 by ripping off her shirt to reveal her Jogbra

Good design answers a brief and, sometimes, can change the world for the better. The women behind the Jogbra certainly managed both and I'm looking forward to the next 99% Invisible podcast to open my eyes to something else I take for granted or hadn't noticed about our modern world. 

You can find 'The Athletic Brassiers' podcast here: https://99percentinvisible.org/episode/the-athletic-brassiere/