Last month marked the seventh anniversary of my taking the plunge and setting up Sharp Pencil Design. I suddenly realised that in all that time SPD hadn't actually had a proper logo! I had originally used my handwriting as the logo but soon got bored of that and found it didn't work well online or even on invoices. So I dropped that altogether and used a photo I'd taken of a curly pencil sharpening instead but again found that difficult to use. I was being a true graphic designer and being my own worst client – not sure what I wanted but pretty clear on what I didn't like! So, I gave myself a good talking to, took a step back and went through the same steps as I would normally go through with a client. The conversation went something along the lines of this: http://creativeboom.co.uk/tips/50-questions-to-ask-clients-when-designing-a-logo/
And suddenly I was my ideal client and the logo came to me almost by osmosis! And, true to form, it started off as a sketch in my ever-present notebook. So, now the shiny new SPD logo is sitting up there at the top of my shiny new website and I am pleased as punch. Long may it last!